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Instagram feeds are full of memes, food, and fashion that provide respite from coronavirus news, but social media platforms are also providing opportunities to support small businesses like the fastidious restaurant industry. For creative executive Dylan Hattem – the founder of the project DS, the company behind @buythistlover – the simple message is in the handle of Instagram, combined with a brand rooted in authenticity and purpose. “Helping people who energize your favorite restaurants and bars,” is the account’s Instagram profile. Hattem told ABC News that the negative ripple effects of the COVID-19 outbreak were “an opportunity to think outside and see how we can make an impact on the people around us.” Hattem and strategic leader Cassandra Aaron quickly launched “This T-shirt” – a relief initiative to produce and sell custom goods sold on Instagram to raise money directly to support businesses! and Nice Clothes, Branded Clothes, High-end Style 2020. Small manually selected and larger relief funds.
“We see the restaurant industry making a big push – so we want to come up with a campaign to bring them some money, keep them in the news and keep the conversation going! and Nice Clothes, Branded Clothes, High-end Style 2020. That’s the way. we came up with the original collection ‘bought this t-shirt and stayed home. “, Hattem said. He continued, “Our team must leverage its expertise in helping brands tell stories and apply it to charity – an inspirational act in line with the recommendations of the CDC.” The initial goal was to raise $ 20,000, “then fast forward and so far we’ll fly to $ 200,000.” One hundred percent of the proceeds from the current collection of T-shirts will go to two charities based in New York City, “ROAR (Relief opportunity for all restaurants) and The Robin Hood Restaurant Staff Relief Fund, provides grants to individuals who are not involved in the work, “Hattem said. Industry leader and restaurant owner Camilla Marcus lead the responsibility for coordinating support and sees Instagram as an important tool for influencing independent businesses.
“For ROAR, Instagram completely helps us expand our reach and awareness that is important both in the community and the general public,” she told ABC News. “In particular, our New York City restaurant worker relief fund that we partnered with Robin Hood raised more than $ 850,000 in just a few short weeks, allowing us to provide grant important cash support to people who are in such a state of the pandemic. “White cotton long-sleeved T-shirt says:” We stand with the baristas, servers, bars, machines wash, manage and porters “at the upper left front. On the back, it reads “I f — ing love New York” in bold with an alphabetical list of over 200 local restaurants in New York. “For consumers, Instagram has given them the opportunity to show that they support through user-generated content! and Nice Clothes, Branded Clothes, High-end Style 2020. We have created a ‘great’ environment to share that you have purchased, support for small businesses and is happy to wear clothes with the words ‘I F — ing Love’ or ‘Stay F — Home’ – and it is the socially guided social platform on Instagram that has made That happens, “Aaron explained.
A series of restaurants on the list and its staff posted a $ 40 shirt on Instagram, which has since garnered thousands of views and likes. “It’s very special to see everything going on right now,” Hattem said of the impetus to return using these platforms! and Nice Clothes, Branded Clothes, High-end Style 2020. “It was one of the most exciting moments of my life to be able to return it to everyone,” he added. West-bourne, Marcus’s LA-inspired vegetarian cafe with a charitable mission and focus on sustainability, is one of the standout restaurants on the shirt seen on Instagram. “We are relying heavily on the platform to inspire the involvement of people interested in the restaurant and see the value of what we contribute to the cultural structure and economic movement of our cities, states, and our country, “Marcus said. “Instagram is more meaningful than ever for our advocacy and social movement efforts that we cannot rally due to the pandemic,” she said. “When we often trigger life, now we have to be creative in using digital platforms to make our presence feel to really change and help our industry. I need despair. ” Marcus is also a founding member of the Independent Restaurant lobby group and has used his various platforms to advocate for small businesses at the federal level. For those who go downstairs to leave the virtual world, while yearning to return to the restaurant