As global beauty director of Burberry Beauty and recognized as one of the most directional makeup artists of her peers, Ffrench ranks among the chief influential voices in fashion. Over the past 10 years—while still in her twenties—she has co-developed cosmetics lines for Tom Ford and Byredo, and created some of the most arresting looks of the decade, epitomized by Rihanna’s pencil-browed cover of British Vogue for September 2018. “She is a real visionary,” says editor-in-chief and European editorial director Edward Enninful. As part of a generation devoted to diversity and self-expression, Ffrench’s graphic, subversive and even menacing face art has challenged the conventions of beauty. “Makeup was always meant to make you transform temporarily before you washed it off. I want this makeup to be weapons for truth. I want people to feel like they can be themselves or they can join something or try something,” she says.
There’s a translucent mulberry gloss in Isamaya Ffrench’s makeup line that clouds the lips in shape-enhancing shadows. “It looks great on guys and girls,” she says, summing up a genderless approach to beauty instinctive to her generation. Launching at the end of June, the 33-year-old makeup artist’s first cosmetics collection embodies a nonconformist understanding of “glam”—as Hollywood calls it—which couldn’t be further from the traditions tied to that term. “This isn’t another off-the-shelf competitive red lip,” as Ffrench puts it. “There are people out there who don’t just want ‘glamorous and pretty’, but something more edgy and exciting. I want my brand to talk to those people. Something honest and uninhibited—that’s how I see it.”
Spending just 20 minutes a week with an LED mask can tackle a variety of skin concerns, including spots, fine lines, and even acne. Red light stimulates collagen production in the skin, blue light decreases bacteria and breakouts, and yellow light tackles sensitivity. Consider slipping one on while pressing play on a guided meditation for a clear mind and complexion this weekend. Place Dr. Dennis Gross’ device—beloved by actor Rachel Zegler—across your face, or perform light therapy on the go with SolaWave’s compact multitasker. Practically no one wants to remove their mask to reveal dry and cracked lips. Exfoliate away dead skin with high-powered formulas by Naturopathica and iS Clinical to reveal conditioned, soft, and supple lips. Although the former is a leave-on treatment for use a couple of times per week, the latter must be rinsed off ahead of your favorite lip balm or lipstick.
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