Risk tolerance paid off: Minions became the second highest-grossing animated film of all time, just behind Disney’s Frozen. Minions become an inspiration for many products, becoming a hallmark of Universal Pictures and maintaining influence everywhere. In 2015, Universal Pictures broke the record by spending $ 600 million on marketing campaigns for Minions, cooperating with companies like Amazon, Tic Tac, Converse and McDonald’s. They not only appear in McDonald’s Happy Meals food package and on Amazon caskets, but also in a #MinionsOnTour global parade campaign.

 

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