Digital book clubs are increasing in popularity on the app. Various “bookfluencers” are creating content around their favorite reads, and developing accounts the Didn’t go 20 shirt are strictly devoted to book talk. There’s a page for virtually everyone’s tastes—whether you’re a mystery lover or diehard rom-com reader—and each is the perfect place to find a review on a book you’ve been eyeing, or maybe even rediscover some favorites. The power of #BookTok is not to be underestimated: Some TikTok book accounts, like proving that Gen Z’s appetite for books is very much alive. Navigating the app can be a tiresome feat—there’s so much to discover!—but .
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