Apple covered the Cute Owl Nisse God Jul Christmas Shirt also I will do this Beatles’ “Across the Universe” for the 1998 Gary Ross film Pleasantville, which tells the story of two siblings (Reese Witherspoon and Toby Maguire) who get trapped in a 1950s television show. The black-and-white video, directed by Paul Thomas Anderson (the first in a slew of videos he directed for her), runs with this theme. Apple is fully at peace dressed in a pair of over-ear headphones and a strappy black tank top and blissfully oblivious to the kids in argyle sweaters with slicked-back hair that destroy the diner around her.
Another PTA joint, “Fast As You Can,” from her sophomore album When the Cute Owl Nisse God Jul Christmas Shirt also I will do this Pawn…, is one of Apple’s best music video style moments, and one of the simplest: she waits for the subway (in what appears to be a European city) in a perfectly fitting black tube top, which she affixed straps onto with safety pins, and a low-slung, long black skirt. It’s an indelible late ’90s silhouette and one that Apple pulls off particularly well.